BNP Paribas in the Middle East & Africa News & Press
BNP Paribas
April 23, 2010 -

BNP Paribas renews its partnership with the Bulgarian Tennis Federation

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BNP Paribas, the world’s leading tennis sponsor, reinforces its strategic alliance with the Tennis Federation in Bulgaria, where the group has a significant presence. This partnership makes BNP Paribas a main sponsor of the Bulgarian Tennis Federation for a third consecutive year and forms part of the Group’s overall sponsorship strategy. BNP Paribas will support tennis in Bulgaria in a number of ways: professionally, socially and through education.

Through its support of the Bulgarian Tennis Federation, BNP Paribas is actively involved in the promotion of tennis and in encouraging people from all walks of life to take part in the sport. Several tournaments will be named « BNP Paribas Cup » : state tournament for veterans in August; a tournament for wheel chair tennis in September, a national singles championships for men and women in October.

By assisting charitable organisations and social projects related to tennis, the Group strengthens its commitment to social awareness which forms an integral part of its banking activities. BNP Paribas and the Bulgarian Tennis Federation will continue supporting orphans, poor and disabled children through the program “Tennis for everybody”, which aims to offer underprivileged and disabled children regular tennis lessons. Both partners have agreed to increase the number of tennis events: training will be conducted three times per month in four cities (Sofia, Plovdiv, Varna and Mezdra).

Since 1973 the Group supports many of the world’s major tennis competitions, including Roland Garros, Davis Cup by BNP Paribas, Fed Cup by BNP Paribas, the BNP Paribas Open in Indian Wells, the BNP Paribas Masters in Paris, the Internazionali BNL d’Italia in Rome and the NEC Wheelchair Tennis Tour. The brand thus benefits from an outstanding media showcase and is also able to offer its clients and prospective clients throughout the world the chance to watch a variety of outstanding sporting events.
Global sponsorship:
BNP Paribas and Tennis
Throughout the world, for 37 years, the Group’s sponsorship policy has come to cover every aspect of tennis: professional, educational, family and social.
BNP Paribas has gradually become the leading sponsor in world tennis: official sponsor of Roland Garros since 1973, title sponsor of the BNP Paribas Masters since 1986, of the Bank of the West Classic in California since 1991, of Davis Cup by BNP Paribas since 2001, Fed Cup by BNP Paribas since 2005, of the Internazionali BNL d’Italia in Rome since 2006, and of the BNP Paribas Open in Indian Wells since 2009, as well as being actively involved in many other international competitions (Grand Prix Hassan II in Casablanca, Open 13 in Marseille, etc.) and the NEC Wheelchair Tennis Tour. Through its support of several national tennis associations, 2000 clubs, 550 amateur tournaments and educational and social programmes around the world, BNP Paribas is actively involved in the promotion of tennis and in encouraging people from all walks of life to take part in the sport. The Group’s commitment to the values of social awareness are reflected in the sponsorships it has developed through numerous projects including Yannick Noah’s “Fête le Mur association” or the tennis Téléthon in France, the Oberer Tennis Camp in Switzerland or the BNP Paribas Taste of Tennis in the United States.

About BNP Paribas in Bulgaria
BNP Paribas S.A. – Sofia Branch is a commercial and investment bank in Bulgaria. It serves large and medium-sized corporate and institutional clients, spanning the major sectors in the economy. They benefit from a full range of commercial and investment bank services as well as from customer-tailored financial solutions with strong advisory components. BNP Paribas has been present in Bulgaria since 1994. It is also present on the Bulgarian market with its life and credit insurance activities through “Cardif Bulgaria.” Аpart from this, BNP Paribas Personal Finance is the leading consumer crediting company in Bulgaria.

About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the six strongest banks in the world according to Standard & Poor’s* and the largest bank in the eurozone by deposits. With a presence in more than 80 countries and more than 200,000 employees, including 160,000 in Europe, BNP Paribas is a leading European provider of financial services on a worldwide scale. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Retail Banking, the Group has four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas is rolling out its integrated model across the Europe-Mediterranean zone and boasts a large network in the United States. BNP Paribas Personal Finance is the leader in consumer lending in Europe. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe and solid and fast-growing businesses in Asia.
*Within its peer group
Press Contact BNP Paribas

BNP Paribas Bulgaria:
Krasimira Antimova +359 2 888458555 /Email
Global sponsorship:
Nicolas Duplaix +33 1 57 43 74 57 – +33 6 99 84 55 39 /Email